Listen with sound!
From now on, we are called NINE WORTHS® !
Our new name reinforces our commitment to you.
NINE WORTHS® is the reflection of the way you see us
FRANCE TEXTILE PRODUCTION is celebrating its 30th anniversary this year, and to mark the occasion we wanted to celebrate the event by aligning ourselves with the market and your expectations, marking a turning point in our history.
A new name for an even stronger experience
For our 30th anniversary, FRANCE TEXTILE PRODUCTION marks a turning point in its history.
After many months of research, we wanted to give our brand a new twist by bringing it into line with the research we had carried out 12 months earlier with you and the end-users, as well as the thinking behind the change that had been initiated 3 years earlier.
Today, we are proud to unveil our new identity, marking a new era in our evolution.
NINE WORTHS®, a carefully thought-out evolution
This decision reflects our desire to consolidate our brand image and fully embody who we are today, as well as our aspirations for the future. The aim is to embody the brand’s fundamental values, as well as the advances we've made in terms of product innovation, new services, ever more sales offers to energise your shelves and eco-responsibility.
In fact, we were awarded the Ecovadis silver medal last March.
"Nothing" changes for you
Nothing changes for you: not the products, not the references, not the EAN codes, not your usual contacts, not the website... only the brand name changes.
North Ways® and Nine Worths® will coexist during the transition.
Little by little, your stock will change name.
What's more, we've kept what has made us famous, i.e. our square black logo written in white, so that your customers can keep their bearings and not get lost.
This was one of the wishes expressed in the survey we carried out amongst you.
The new face of France Textile Production: the logo and the name,
NINE WORTHS®
It's all in the new name: Nine Worths®.
Nine Worths® is based on the letters N and W, which are emblematic of the famous square logo that has made North Ways® famous over the years:
"Nine Worths® was a revelation. Hundreds of hours of telephone interviews, thousands of questionnaires and handfuls of name suggestions later, two things became clear to us. Firstly, the logo. Our logo wouldn't change. The logo is intimately linked to our identity. It appeals, it's instantly recognisable and it represents us perfectly. It is the link that unites us with our users via our commercial partners in distribution.
As for the name... Over the years, months and weeks of our study, 9 pillars representing us revealed themselves to us. Nine...which begins with N! 9 as in the highest value we place on our customers, our users and our products. Worth, as in values, which begins with W. What needed to be shown! The name reflects the way our distributor customers and end-users see us, and we'd like to thank them in particular for allowing us to bring it to light. Their feedback has been invaluable and essential in our process of confirming our rebranding", explains Gilles Eftymiades, CEO of France Textile Production.
NINE WORTHS®: a powerful name, the symbol of a renewed identity
It is therefore to be in line with our evolution, to "grow" that we have become Nine Worths®.
"Nine" therefore symbolises the nine fundamental pillars that define Nine Worths® and its historic brand France Textile Production, which we cultivate in our products, our services and our collaboration with you and the end-users.
These nine pillars also reinforce our commitments. Comfort, Expertise, Resilience, Technicality Identity, Functionality, Innovation, Ethics and Durability form the acronym "C.E.R.T.I.F.I.E.D", which reflects our commitment to you and our users.
Staying true to our values: our vision of C.E.R.T.I.F.I.E.D.
At Nine Worths®, our top priority is the comfort of our users; to enable them to work in the best possible conditions.
Our Nine Worths® ambition is "to unleash their potential and support them to become the best architects of their daily professional achievements".
The brand therefore continues to emphasise its passion for its trade by offering ever more functional, comfortable and technical product ranges, benefiting from the latest advances in innovation.
Above all, Nine Worths® demonstrates the great importance we attach to the relationships of trust we build with you, our users, our partners and our employees.
These relationships are based on ethics, care and respect, guided by over 30 years of expertise and the flexibility of a resilient family structure.
"The new name, Nine Worths®, embodies the very essence of our DNA: our comfort, our expertise, our resilience, our technicality, our identity and the functionality of our products, as well as our ability to easily integrate our latest innovations. Not forgetting our ethics and durability, which guide everything we do. All in all, our 9 fundamentals sum up the reasons why Nine Worths® deserves its (2) letters of nobility!", adds Gilles Eftymiades, CEO.